淘宝搜索API返回值在优化电商用户体验方面起着关键作用。以下是如何通过关键字搜索API返回值分析来优化电商用户体验的详细步骤和策略：
1. 理解API返回值
- 总结果数（total_results）: 反映市场对该关键字的供应情况和竞争激烈程度。例如，如果总结果数非常高，可能意味着市场竞争激烈，商家需要更精细的营销策略来脱颖而出。
- 请求ID（request_id）: 唯一的请求ID帮助开发者更好地追踪和管理API调用，确保数据的准确性和一致性。
- 商品列表（items）: 包含商品的详细信息，如标题、图片URL、价格、销量等。这些信息为商家提供了商品特点和市场需求的具体数据。
item_get-获得淘宝商品详情
taobao.item_get
公共参数
请求地址:
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：num_iid=652874751412&is_promotion=1
参数说明：num_iid:淘宝商品ID
is_promotion:是否获取取促销价
响应参数
Version: Date:2022-04-04
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| item | item[] | 1 | 宝贝详情数据 |
响应示例
"item": {
"num_iid": "520813250866",
"title": "三刃木折叠刀过安检创意迷你钥匙扣钥匙刀军刀随身多功能小刀包邮",
"desc_short": "",
"price": 25.8,
"total_price": 0,
"suggestive_price": 0,
"orginal_price": "25.80",
"nick": "欢乐购客栈",
"num": "832",
"min_num": 0,
"detail_url": "http://item.taobao.com/item.htm?id=520813250866",
"pic_url": "//img.alicdn.com/imgextra/i4/2596264565/TB2p30elFXXXXXQXpXXXXXXXXXX_!!2596264565.jpg",
"brand": "三刃木",
"brandId": "4036703",
"rootCatId": "50013886",
"cid": "50014822",
"favcount": "4824",
"fanscount": "1469",
"crumbs": [],
"created_time": "",
"modified_time": "",
"delist_time": "",
"desc": "<p style=\"text-align:center;\"><span style=\"color:#ff0000;\"><span style=\"font-size:24.0px;\"><strong>小店所有产品都支持刻字，如需刻字，拍之前联系客服即可。</strong></span></span></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>炎炎夏日来临，一把随身携带便携式的折叠小刀，<span style=\"color:#ff0000;\">带开瓶器功能</span>，喝酒不用愁。（钥匙刀不带开瓶器功能）</strong></span></p> <p style=\"text-align:center;\"><strong style=\"color:#000000;line-height:1.5;\"><span style=\"font-size:18.0px;\"><span style=\"line-height:18.0px;\">可以当吊牌项链装饰，也可当钥匙扣挂饰， 水果刀 开瓶器 户外防身.</span></span></strong></p> <p style=\"text-align:center;\"><strong style=\"line-height:1.5;\"><span style=\"font-size:24.0px;\">部分客户跟我们反映链子质量还不够好，因此小店已重新订购一批质量更好的链子赠送，<span style=\"color:#ff0000;\">加量不加价</span>，只为让你买的更舒心，戴的更放心。</span></strong></p> <p style=\"text-align:center;\"><span style=\"font-size:36.0px;\"><strong>购买就送<span style=\"color:#ff0000;\">工具刀卡和链子</span>一条</strong></span></p> <p style=\"text-align:center;\"><span style=\"font-size:36.0px;\"><strong><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2Sci2jXXXXXXFXpXXXXXXXXXX_!!2596264565.png\" size=\"611x442\"> </strong></span></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>璀璨钻石套餐包含【SK016D钥匙扣+GJ019C折叠刀+GJ017D工具卡】</strong></span><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2wWohmXXXXXX8XXXXXXXXXXXX_!!2596264565.jpg\" size=\"750x600\" /></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>超凡大师套餐包括【304不锈钢钥匙扣+GJ019C折叠刀+GJ017D工具卡】</strong></span><a href=\"//item.taobao.com/item.htm?id=520798805877\" target=\"_blank\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2_uiXnFXXXXXBXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"float:none;margin:0.0px;\" /></a></p> <p style=\"text-align:center;\"> </p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>最强王者套餐包括【钛钢钥匙扣+GJ019C折叠刀+GJ017D工具卡】<a href=\"//item.taobao.com/item.htm?id=520801586805\" target=\"_blank\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2Gm9xnFXXXXbmXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"float:none;margin:0.0px;\" /></a> </strong></span></p> <p style=\"text-align:center;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB28Ox4b77OyuJjSsplXXXqdpXa_!!2596264565.jpg\" size=\"749x553\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2.mTddVXXXXbeXpXXXXXXXXXX_!!2596264565.jpg\" style=\"line-height:1.5;\" size=\"750x653\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB21Ro.jl0lpuFjSszdXXcdxFXa_!!2596264565.jpg\" size=\"750x653\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2q9CelVXXXXcUXXXXXXXXXXXX_!!2596264565.jpg\" size=\"750x340\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB21EX9lVXXXXaXXpXXXXXXXXXX_!!2596264565.jpg\" size=\"750x416\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2udCylVXXXXXgXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2EARxjB8lpuFjSspaXXXJKpXa_!!2596264565.jpg\" size=\"750x515\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2ssuwlVXXXXafXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2nAHqgyC9MuFjSZFoXXbUzFXa_!!2596264565.jpg\" size=\"750x606\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2ahCelVXXXXc_XXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2w1JnjwRkpuFjy1zeXXc.6FXa_!!2596264565.jpg\" size=\"750x469\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2C902lVXXXXbnXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2sGR3lVXXXXblXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2ZBGxlVXXXXXMXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2MjWklVXXXXcaXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2UgV3lVXXXXbdXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2ip5XlVXXXXX2XpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2sMTBdVXXXXXlXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2d3HfdVXXXXahXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2AVbBdVXXXXXkXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2nf_wdVXXXXaMXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2dLYddVXXXXbtXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2H1_adVXXXXbWXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2eBzsdVXXXXbuXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2dOTndVXXXXcCXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2fK2tdVXXXXbkXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB29zjedVXXXXaFXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2i7rmdVXXXXcTXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\" /></p>",
"item_imgs": [
{
"url": "//img.alicdn.com/imgextra/i4/2596264565/TB2p30elFXXXXXQXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i2/2596264565/TB2onxRlVXXXXcDXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i1/2596264565/TB2a.x.lVXXXXXPXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i2/2596264565/TB2iWE6bKZkyKJjSszbXXblwFXa_!!2596264565.jpg"
},
{
"url": "//img.alicdn.com/imgextra/i4/2596264565/TB2j2cTXib_F1JjSZFzXXc6KXXa_!!2596264565.jpg"
}
],
"item_weight": "0",
"item_size": "",
"location": "广东深圳",
"post_fee": "",
"express_fee": "0.00",
"ems_fee": "",
"shipping_to": "广东广州白云区",
"has_discount": "false",
"video": [],
"is_virtual": "",
"sample_id": "",
"is_promotion": "false",
"props_name": "1627207:1347647754:颜色分类:长方形带开瓶器+送工具刀卡+链子;1627207:1347647753:颜色分类:椭圆形带开瓶器+送工具刀卡+链子;1627207:1195392087:颜色分类:GJ018X钥匙刀+送工具刀卡+链子;1627207:1331112595:颜色分类:超凡大师套餐【送工具卡+链子】;1627207:1331112594:颜色分类:最强王者套餐【送工具卡+链子】;1627207:1331264247:颜色分类:璀璨钻石套餐【送工具卡+链子】",
"prop_imgs": {
"prop_img": [
{
"properties": "1627207:1347647754",
"url": "//img.alicdn.com/imgextra/i3/2596264565/TB2.XeblVXXXXXkXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"properties": "1627207:1347647753",
"url": "//img.alicdn.com/imgextra/i4/2596264565/TB2dTrjdVXXXXXBXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"properties": "1627207:1195392087",
"url": "//img.alicdn.com/imgextra/i2/2596264565/TB2j22kdVXXXXXdXpXXXXXXXXXX_!!2596264565.jpg"
},
{
"properties": "1627207:1331112595",
"url": "//img.alicdn.com/imgextra/i4/2596264565/TB2_uiXnFXXXXXBXXXXXXXXXXXX_!!2596264565.jpg"
},
{
"properties": "1627207:1331112594",
"url": "//img.alicdn.com/imgextra/i4/2596264565/TB2Gm9xnFXXXXbmXXXXXXXXXXXX_!!2596264565.jpg"
},
{
"properties": "1627207:1331264247",
"url": "//img.alicdn.com/imgextra/i3/2596264565/TB2wWohmXXXXXX8XXXXXXXXXXXX_!!2596264565.jpg"
}
]
},
"property_alias": "1627207:1347647754:长方形带开瓶器+送工具刀卡+链子;1627207:1347647753:椭圆形带开瓶器+送工具刀卡+链子;1627207:1195392087:GJ018X钥匙刀+送工具刀卡+链子;1627207:1331112595:超凡大师套餐【送工具卡+链子】;1627207:1331112594:最强王者套餐【送工具卡+链子】;1627207:1331264247:璀璨钻石套餐【送工具卡+链子】",
"props": [
{
"name": "品牌",
"value": "三刃木"
},
{
"name": "产地",
"value": "中国"
},
{
"name": "颜色分类",
"value": "长方形带开瓶器+送工具刀卡+链子,椭圆形带开瓶器+送工具刀卡+链子,GJ018X钥匙刀+送工具刀卡+链子,超凡大师套餐【送工具卡+链子】,最强王者套餐【送工具卡+链子】,璀璨钻石套餐【送工具卡+链子】"
},
{
"name": "吊牌价",
"value": "46"
},
{
"name": "功能数量",
"value": "5个及以下"
},
{
"name": "货号",
"value": "GJ019C"
},
{
"name": "附加功能",
"value": "开瓶器,刀,螺丝刀,钥匙圈,其他"
}
],
"total_sold": "1",
"skus": {
"sku": [
{
"price": "39",
"orginal_price": "39.00",
"properties": "1627207:1347647754",
"properties_name": "1627207:1347647754:颜色分类:长方形带开瓶器+送工具刀卡+链子",
"quantity": "104",
"sku_id": "3166598625985"
},
{
"price": "39",
"orginal_price": "39.00",
"properties": "1627207:1347647753",
"properties_name": "1627207:1347647753:颜色分类:椭圆形带开瓶器+送工具刀卡+链子",
"quantity": "370",
"sku_id": "3166598625984"
},
{
"price": "25.8",
"orginal_price": "25.80",
"properties": "1627207:1195392087",
"properties_name": "1627207:1195392087:颜色分类:GJ018X钥匙刀+送工具刀卡+链子",
"quantity": "34",
"sku_id": "3144644292458"
},
{
"price": "73.8",
"orginal_price": "73.80",
"properties": "1627207:1331112595",
"properties_name": "1627207:1331112595:颜色分类:超凡大师套餐【送工具卡+链子】",
"quantity": "157",
"sku_id": "3161300228970"
},
{
"price": "91.8",
"orginal_price": "91.80",
"properties": "1627207:1331112594",
"properties_name": "1627207:1331112594:颜色分类:最强王者套餐【送工具卡+链子】",
"quantity": "0",
"sku_id": "3161300228969"
},
{
"price": "63.8",
"orginal_price": "63.80",
"properties": "1627207:1331264247",
"properties_name": "1627207:1331264247:颜色分类:璀璨钻石套餐【送工具卡+链子】",
"quantity": "167",
"sku_id": "3161107666655"
}
]
},
"seller_id": "2596264565",
"sales": "1",
"shop_id": "127203758",
"props_list": {
"1627207:1347647754": "颜色分类:长方形带开瓶器+送工具刀卡+链子",
"1627207:1347647753": "颜色分类:椭圆形带开瓶器+送工具刀卡+链子",
"1627207:1195392087": "颜色分类:GJ018X钥匙刀+送工具刀卡+链子",
"1627207:1331112595": "颜色分类:超凡大师套餐【送工具卡+链子】",
"1627207:1331112594": "颜色分类:最强王者套餐【送工具卡+链子】",
"1627207:1331264247": "颜色分类:璀璨钻石套餐【送工具卡+链子】"
},
"seller_info": {
"title": "欢乐购客栈",
"shop_name": "欢乐购客栈",
"sid": "127203758",
"zhuy": "//shop127203758.taobao.com",
"level": "12",
"shop_type": "C",
"user_num_id": "2596264565",
"nick": "欢乐购客栈",
"cid": null,
"delivery_score": "4.8 ",
"item_score": "4.8 ",
"score_p": "4.8 "
},
"tmall": "false",
"error": "",
"warning": "",
"url_log": [],
"stuff_status": "",
"shopinfo": {
"shop_name": "欢乐购客栈",
"shop_id": "127203758"
},
"data_from": "mtop",
"method": "item_mtop:item_get",
"promo_type": null,
"props_img": {
"1627207:1347647754": "//img.alicdn.com/imgextra/i3/2596264565/TB2.XeblVXXXXXkXpXXXXXXXXXX_!!2596264565.jpg",
"1627207:1347647753": "//img.alicdn.com/imgextra/i4/2596264565/TB2dTrjdVXXXXXBXpXXXXXXXXXX_!!2596264565.jpg",
"1627207:1195392087": "//img.alicdn.com/imgextra/i2/2596264565/TB2j22kdVXXXXXdXpXXXXXXXXXX_!!2596264565.jpg",
"1627207:1331112595": "//img.alicdn.com/imgextra/i4/2596264565/TB2_uiXnFXXXXXBXXXXXXXXXXXX_!!2596264565.jpg",
"1627207:1331112594": "//img.alicdn.com/imgextra/i4/2596264565/TB2Gm9xnFXXXXbmXXXXXXXXXXXX_!!2596264565.jpg",
"1627207:1331264247": "//img.alicdn.com/imgextra/i3/2596264565/TB2wWohmXXXXXX8XXXXXXXXXXXX_!!2596264565.jpg"
},
"rate_grade": "",
"shop_item": [],
"relate_items": []
},
"secache": "d8bd20b8f0d9df02dd030dd374110240",
"secache_time": 1591841298,
"secache_date": "2020-06-11 10:08:18",
"translate_status": "error",
"translate_time": 0.001,
"language": {2. 优化用户体验的策略
2.1 基于数据分析的商品推荐
- 个性化推荐: 通过分析用户的购物历史、浏览行为等数据，结合API返回的商品信息，为用户推荐相关商品或品牌。例如，如果用户经常搜索“女装”，则可以根据销量、评价等因素，为用户推荐最受欢迎的女装商品。
- 精准营销: 结合用户的行为和偏好，制定精准的营销策略。例如，根据用户的浏览历史和购买行为，推送个性化的优惠券或促销信息。
2.2 提升搜索效率和准确性
- 关键词优化: 根据API返回的总结果数，分析关键词的搜索效果和竞争情况，优化关键词策略，提高搜索结果的准确性和相关性。
- 搜索排序: 根据商品的销量、评价、价格等因素，对搜索结果进行排序，确保用户能够更快地找到满意的商品。
2.3 增强用户互动和体验
- 实时更新: 利用API的实时更新功能，确保商品信息的准确性和及时性，提高用户体验。
- 用户反馈: 鼓励用户对商品进行评价和反馈，利用这些数据来改进商品和服务，提升用户满意度。
