电子商务用户分析

导入数据

# -*- coding: utf-8 -*-

# 代码11-1

import os
import pandas as pd

# 修改工作路径到指定文件夹
os.chdir("E:/Third work/数据代码/chapter11/demo")

# 第一种连接方式
from sqlalchemy import create_engine

engine = create_engine('mysql+pymysql://root:[email protected]:3306/test?charset=utf8')
sql = pd.read_sql('all_gzdata', engine, chunksize = 10000)

# 第二种连接方式
import pymysql as pm

con = pm.connect('localhost','root','1234','test',charset='utf8')
data = pd.read_sql('select * from all_gzdata',con=con)
con.close() #关闭连接

# 保存读取的数据
data.to_csv('./tmp/all_gzdata.csv', index=False, encoding='utf-8')

分析网页类型

import pandas as pd
from sqlalchemy import create_engine

engine = create_engine('mysql+pymysql://root:1234@localhost:3306/test?charset=utf8')
sql = pd.read_sql('all_gzdata', engine, chunksize = 10000)
# 分析网页类型
counts = [i['fullURLId'].value_counts() for i in sql] #逐块统计
counts = counts.copy()
counts = pd.concat(counts).groupby(level=0).sum() # 合并统计结果，把相同的统计项合并（即按index分组并求和）
counts = counts.reset_index() # 重新设置index，将原来的index作为counts的一列。
counts.columns = ['index', 'num'] # 重新设置列名，主要是第二列，默认为0
counts['type'] = counts['index'].str.extract('(\d{3})') # 提取前三个数字作为类别id
counts_ = counts[['type', 'num']].groupby('type').sum() # 按类别合并
counts_.sort_values(by='num', ascending=False, inplace=True) # 降序排列
counts_['ratio'] = counts_.iloc[:,0] / counts_.iloc[:,0].sum()
print(counts_)

# 因为只有107001一类，但是可以继续细分成三类：知识内容页、知识列表页、知识首页
def count107(i): #自定义统计函数
j = i[['fullURL']][i['fullURLId'].str.contains('107')].copy() # 找出类别包含107的网址
j['type'] = None # 添加空列
j['type'][j['fullURL'].str.contains('info/.+?/')]= '知识首页'
j['type'][j['fullURL'].str.contains('info/.+?/.+?')]= '知识列表页'
j['type'][j['fullURL'].str.contains('/\d+?_*\d+?\.html')]= '知识内容页'
return j['type'].value_counts()
# 注意：获取一次sql对象就需要重新访问一下数据库(!!!)
#engine = create_engine('mysql+pymysql://root:123456@localhost:3306/test?charset=utf8')
sql = pd.read_sql('all_gzdata', engine, chunksize = 10000)

counts2 = [count107(i) for i in sql] # 逐块统计
counts2 = pd.concat(counts2).groupby(level=0).sum() # 合并统计结果
print(counts2)
#计算各个部分的占比
res107 = pd.DataFrame(counts2)
# res107.reset_index(inplace=True)
res107.index.name= '107类型'
res107.rename(columns={'type':'num'}, inplace=True)
res107['比例'] = res107['num'] / res107['num'].sum()
res107.reset_index(inplace = True)
print(res107)

def countquestion(i): # 自定义统计函数
j = i[['fullURLId']][i['fullURL'].str.contains('\?')].copy() # 找出类别包含107的网址
return j

engine = create_engine('mysql+pymysql://root:1234@localhost:3306/test?charset=utf8')
sql = pd.read_sql('all_gzdata', engine, chunksize = 10000)

counts3 = [countquestion(i)['fullURLId'].value_counts() for i in sql]
counts3 = pd.concat(counts3).groupby(level=0).sum()
print(counts3)

# 求各个类型的占比并保存数据
df1 = pd.DataFrame(counts3)
df1['perc'] = df1['fullURLId']/df1['fullURLId'].sum()*100
df1.sort_values(by='fullURLId',ascending=False,inplace=True)
print(df1.round(4))

def page199(i): #自定义统计函数
j = i[['fullURL','pageTitle']][(i['fullURLId'].str.contains('199')) &
(i['fullURL'].str.contains('\?'))]
j['pageTitle'].fillna('空',inplace=True)
j['type'] = '其他' # 添加空列
j['type'][j['pageTitle'].str.contains('法律快车-律师助手')]= '法律快车-律师助手'
j['type'][j['pageTitle'].str.contains('咨询发布成功')]= '咨询发布成功'
j['type'][j['pageTitle'].str.contains('免费发布法律咨询' )] = '免费发布法律咨询'
j['type'][j['pageTitle'].str.contains('法律快搜')] = '快搜'
j['type'][j['pageTitle'].str.contains('法律快车法律经验')] = '法律快车法律经验'
j['type'][j['pageTitle'].str.contains('法律快车法律咨询')] = '法律快车法律咨询'
j['type'][(j['pageTitle'].str.contains('_法律快车')) |
(j['pageTitle'].str.contains('-法律快车'))] = '法律快车'
j['type'][j['pageTitle'].str.contains('空')] = '空'

return j

# 注意：获取一次sql对象就需要重新访问一下数据库
engine = create_engine('mysql+pymysql://root:1234@localhost:3306/test?charset=utf8')
sql = pd.read_sql('all_gzdata', engine, chunksize = 10000)# 分块读取数据库信息
#sql = pd.read_sql_query('select * from all_gzdata limit 10000', con=engine)

counts4 = [page199(i) for i in sql] # 逐块统计
counts4 = pd.concat(counts4)
d1 = counts4['type'].value_counts()
print(d1)
d2 = counts4[counts4['type']=='其他']
print(d2)
# 求各个部分的占比并保存数据
df1_ = pd.DataFrame(d1)
df1_['perc'] = df1_['type']/df1_['type'].sum()*100
df1_.sort_values(by='type',ascending=False,inplace=True)
print(df1_)

def xiaguang(i): #自定义统计函数
j = i.loc[(i['fullURL'].str.contains('\.html'))==False,
['fullURL','fullURLId','pageTitle']]
return j

# 注意获取一次sql对象就需要重新访问一下数据库
engine = create_engine('mysql+pymysql://root:1234@localhost:3306/test?charset=utf8')
sql = pd.read_sql('all_gzdata', engine, chunksize = 10000)# 分块读取数据库信息

counts5 = [xiaguang(i) for i in sql]
counts5 = pd.concat(counts5)

xg1 = counts5['fullURLId'].value_counts()
print(xg1)
# 求各个部分的占比
xg_ = pd.DataFrame(xg1)
xg_.reset_index(inplace=True)
xg_.columns= ['index', 'num']
xg_['perc'] = xg_['num']/xg_['num'].sum()*100
xg_.sort_values(by='num',ascending=False,inplace=True)

xg_['type'] = xg_['index'].str.extract('(\d{3})') #提取前三个数字作为类别id

xgs_ = xg_[['type', 'num']].groupby('type').sum() #按类别合并
xgs_.sort_values(by='num', ascending=False,inplace=True) #降序排列
xgs_['percentage'] = xgs_['num']/xgs_['num'].sum()*100

print(xgs_.round(4))

分析网页点击次数

# 分析网页点击次数
# 统计点击次数
engine = create_engine('mysql+pymysql://root:1234@localhost:3306/test?charset=utf8')
sql = pd.read_sql('all_gzdata', engine, chunksize = 10000)# 分块读取数据库信息

counts1 = [i['realIP'].value_counts() for i in sql] # 分块统计各个IP的出现次数
counts1 = pd.concat(counts1).groupby(level=0).sum() # 合并统计结果，level=0表示按照index分组
print(counts1)

counts1_ = pd.DataFrame(counts1)
counts1_
counts1['realIP'] = counts1.index.tolist()

counts1_[1]=1 # 添加1列全为1
hit_count = counts1_.groupby('realIP').sum() # 统计各个“不同点击次数”分别出现的次数
# 也可以使用counts1_['realIP'].value_counts()功能
hit_count.columns=['用户数']
hit_count.index.name = '点击次数'

# 统计1~7次、7次以上的用户人数
hit_count.sort_index(inplace = True)
hit_count_7 = hit_count.iloc[:7,:]
time = hit_count.iloc[7:,0].sum() # 统计点击次数7次以上的用户数
hit_count_7 = hit_count_7.append([{'用户数':time}], ignore_index=True)
hit_count_7.index = ['1','2','3','4','5','6','7','7次以上']
hit_count_7['用户比例'] = hit_count_7['用户数'] / hit_count_7['用户数'].sum()
print(hit_count_7)

# 分析浏览一次的用户行为

engine = create_engine('mysql+pymysql://root:1234@localhost:3306/test?charset=utf8')
all_gzdata = pd.read_sql_table('all_gzdata', con = engine) # 读取all_gzdata数据

#对realIP进行统计
# 提取浏览1次网页的数据
real_count = pd.DataFrame(all_gzdata.groupby("realIP")["realIP"].count())
real_count.columns = ["count"]
real_count["realIP"] = real_count.index.tolist()
user_one = real_count[(real_count["count"] == 1)] # 提取只登录一次的用户
#user_one.index = user_one.index.droplevel() #删除index[realIP]
user_one = user_one.drop(labels='realIP', axis=1) #删除列标签realIP
#print(real_count)
#print(user_one)
# 通过realIP与原始数据合并
real_one = pd.merge(user_one, all_gzdata, left_on="realIP", right_on="realIP")

# 统计浏览一次的网页类型
URL_count = pd.DataFrame(real_one.groupby("fullURLId")["fullURLId"].count())
URL_count.columns = ["count"]
URL_count.sort_values(by='count', ascending=False, inplace=True) # 降序排列
# 统计排名前4和其他的网页类型
URL_count_4 = URL_count.iloc[:4,:]
time = hit_count.iloc[4:,0].sum() # 统计其他的
URLindex = URL_count_4.index.values
URL_count_4 = URL_count_4.append([{'count':time}], ignore_index=True)
URL_count_4.index = [URLindex[0], URLindex[1], URLindex[2], URLindex[3],
'其他']
URL_count_4['比例'] = URL_count_4['count'] / URL_count_4['count'].sum()
print(URL_count_4)

# 在浏览1次的前提下, 得到的网页被浏览的总次数
fullURL_count = pd.DataFrame(real_one.groupby("fullURL")["fullURL"].count())
fullURL_count.columns = ["count"]
fullURL_count["fullURL"] = fullURL_count.index.tolist()
fullURL_count.sort_values(by='count', ascending=False, inplace=True) # 降序排列

数据预处理

import os
import re
import pandas as pd
import pymysql as pm
from random import sample
from sqlalchemy import create_engine

# 修改工作路径到指定文件夹
os.chdir("E:/Third work/数据代码/pyhoncode")

# 读取数据
con = pm.connect(host='localhost',user='root',password='1234',database='test',charset='utf8',port=3306)
data = pd.read_sql('select * from all_gzdata',con=con)
con.close() # 关闭连接

#engine = create_engine('mysql+pymysql://root:1234@localhost:3306/test?charset=utf8')
#data = pd.read_sql('all_gzdata', engine, chunksize = 10000)


#data = pd.read_csv('E:/Third work/数据代码/data/all_gzdata.csv')
#print(data.loc[:,'fullURLId'])

# 取出107类型数据
index107 = [re.search('107',str(i))!=None for i in data.loc[:,'fullURLId']]
data_107 = data.loc[index107,:]

# 在107类型中筛选出婚姻类数据
index = [re.search('hunyin',str(i))!=None for i in data_107.loc[:,'fullURL']]
data_hunyin = data_107.loc[index,:]

# 提取所需字段(realIP、fullURL)
info = data_hunyin.loc[:,['realIP','fullURL']]

# 去除网址中“？”及其后面内容
da = [re.sub('\?.*','',str(i)) for i in info.loc[:,'fullURL']]
info.loc[:,'fullURL'] = da # 将info中‘fullURL’那列换成da
# 去除无html网址
index = [re.search('\.html',str(i))!=None for i in info.loc[:,'fullURL']]
index.count(True) # True 或者 1 ， False 或者 0
info1 = info.loc[index,:]

# 找出翻页和非翻页网址
index = [re.search('/\d+_\d+\.html',i)!=None for i in info1.loc[:,'fullURL']]
index1 = [i==False for i in index]
info1_1 = info1.loc[index,:] # 带翻页网址
info1_2 = info1.loc[index1,:] # 无翻页网址
# 将翻页网址还原
da = [re.sub('_\d+\.html','.html',str(i)) for i in info1_1.loc[:,'fullURL']]
info1_1.loc[:,'fullURL'] = da
# 翻页与非翻页网址合并
frames = [info1_1,info1_2]
info2 = pd.concat(frames)
# 或者
info2 = pd.concat([info1_1,info1_2],axis = 0) # 默认为0，即行合并
# 去重（realIP和fullURL两列相同）
info3 = info2.drop_duplicates()
# 将IP转换成字符型数据
info3.iloc[:,0] = [str(index) for index in info3.iloc[:,0]]
info3.iloc[:,1] = [str(index) for index in info3.iloc[:,1]]
len(info3)

# 筛选满足一定浏览次数的IP
IP_count = info3['realIP'].value_counts()
# 找出IP集合
IP = list(IP_count.index)
count = list(IP_count.values)
# 统计每个IP的浏览次数，并存放进IP_count数据框中,第一列为IP，第二列为浏览次数
IP_count = pd.DataFrame({'IP':IP,'count':count})
# 3.3筛选出浏览网址在n次以上的IP集合
n = 2
index = IP_count.loc[:,'count']>n
IP_index = IP_count.loc[index,'IP']

# 划分IP集合为训练集和测试集
index_tr = sample(range(0,len(IP_index)),int(len(IP_index)*0.8)) # 或者np.random.sample
index_te = [i for i in range(0,len(IP_index)) if i not in index_tr]
IP_tr = IP_index[index_tr]
IP_te = IP_index[index_te]
# 将对应数据集划分为训练集和测试集
index_tr = [i in list(IP_tr) for i in info3.loc[:,'realIP']]
index_te = [i in list(IP_te) for i in info3.loc[:,'realIP']]
data_tr = info3.loc[index_tr,:]
data_te = info3.loc[index_te,:]
print(len(data_tr))
IP_tr = data_tr.iloc[:,0] # 训练集IP
url_tr = data_tr.iloc[:,1] # 训练集网址
IP_tr = list(set(IP_tr)) # 去重处理
url_tr = list(set(url_tr)) # 去重处理
len(url_tr)

模型构建

import pandas as pd
# 利用训练集数据构建模型
UI_matrix_tr = pd.DataFrame(0,index=IP_tr,columns=url_tr)
# 求用户－物品矩阵
for i in data_tr.index:
UI_matrix_tr.loc[data_tr.loc[i,'realIP'],data_tr.loc[i,'fullURL']] = 1
sum(UI_matrix_tr.sum(axis=1))

# 求物品相似度矩阵（因计算量较大，需要耗费的时间较久）
Item_matrix_tr = pd.DataFrame(0,index=url_tr,columns=url_tr)
for i in Item_matrix_tr.index:
for j in Item_matrix_tr.index:
a = sum(UI_matrix_tr.loc[:,[i,j]].sum(axis=1)==2)
b = sum(UI_matrix_tr.loc[:,[i,j]].sum(axis=1)!=0)
Item_matrix_tr.loc[i,j] = a/b

# 将物品相似度矩阵对角线处理为零
for i in Item_matrix_tr.index:
Item_matrix_tr.loc[i,i]=0

# 利用测试集数据对模型评价
IP_te = data_te.iloc[:,0]
url_te = data_te.iloc[:,1]
IP_te = list(set(IP_te))
url_te = list(set(url_te))

# 测试集数据用户物品矩阵
UI_matrix_te = pd.DataFrame(0,index=IP_te,columns=url_te)
for i in data_te.index:
UI_matrix_te.loc[data_te.loc[i,'realIP'],data_te.loc[i,'fullURL']] = 1

# 对测试集IP进行推荐
Res = pd.DataFrame('NaN',index=data_te.index,
columns=['IP','已浏览网址','推荐网址','T/F'])
Res.loc[:,'IP']=list(data_te.iloc[:,0])
Res.loc[:,'已浏览网址']=list(data_te.iloc[:,1])

# 开始推荐
for i in Res.index:
if Res.loc[i,'已浏览网址'] in list(Item_matrix_tr.index):
Res.loc[i,'推荐网址'] = Item_matrix_tr.loc[Res.loc[i,'已浏览网址'],
:].argmax()
if Res.loc[i,'推荐网址'] in url_te:
Res.loc[i,'T/F']=UI_matrix_te.loc[Res.loc[i,'IP'],
Res.loc[i,'推荐网址']]==1
else:
Res.loc[i,'T/F'] = False

# 保存推荐结果
Res.to_csv('E:/Third work/数据代码/chapter11/data/Res.csv',index=False,encoding='utf8')